Think that only that coffee company from Seattle and the local café are the only places that have “baristas” to guide your craft coffee needs to new heights? That may be the way that it has always been but the times, they are a-changin’ and that change is being spearheaded by a local original, Krispy Kreme.
What? Krispy Kreme has coffee? Surprise! Krispy Kreme has always had coffee. Since 1937, when the company started in Old Salem, they’ve had coffee to go with those doughnuts. It’s just never been the focus, at least not from the customers’ point of view. Krispy Kreme is hoping to change that perception and change it in a big way; unlike anything this area knows of its favorite yeast-based, hometown treat and shops.
There are several Krispy Kreme locations in the Triad, NC area but there’s only one in the region that has baristas and that shop is in Clemmons, NC. In fact, according to Kelley O’Brien (Interactive Media), it’s the only place, at all, company- (and world) wide, other than the Philippines and Korea that has baristas. These baristas are trained how to make the coffee drinks and how to pair them with the various styles of doughnuts and other treats that Krispy Kreme offers. It was at this Clemmons location that I, along with several other food bloggers and media representatives enjoyed a sampling and tasting of the new coffee offerings, along with a pairing of the roasted liquid deliciousness and doughy delights the company has to offer.
Two of the baristas in this shop, Ulanda and Demarcus, came from the big coffee company that is located in the Pacific Northwest and are showing their talents off at Krispy Kreme. This isn’t just plain coffee, either, it’s cappuccino, lattes, mocha, Americano, espresso drinks and so on. It’s like other cafés, except, this café has awesome Krispy Kreme doughnuts.
Krispy Kreme understands that to compete with the big boys of coffeedom, they have to bring in some big boys of their own. In this case, they brought in S&D Coffee and Tea out of Concord to roast, condition and supply them with their coffee products. S&D Coffee and Tea are the largest custom roaster in the country, so they know coffee. Sustainability and fair trade are becoming a more and more prominent concern with a wide breadth of commodities. When asked about sustainability, Toby Foreman (Director of Manufacturing for S&D) said that this is part of the ever-evolving focus of the environmental awareness of the company. According to S&D’s website, the company is working very hard eliminating unnecessary waste of energy, water and resources, establishing sustainable supply chains and engaging in the innovation and development of long-range solutions. Another representative (Glen, although I didn’t get his last name) also said that they are working with many growers in various harvesting locations to ensure better fair trade practices.
The head of Global Marketing, Amy Harp, explained that the reason this store was chosen as the “sandbox” or testing grounds. Simply put, it was already being built. And, since the location is merely minutes away from the Krispy Kreme worldwide, corporate headquarters, it’s easy to keep tabs on the progress, trends and circumstances as they happen. It was a matter of halting the plan, adjusting the layout, implementing the changes and voila, a new vision realized. This is the laboratory for what Krispy Kreme sees as the future of their business; not just the coffee but the store model.
So, next time you’re wanting a treat of a different flavor, with coffee that is beyond plain and ordinary, or if you’re looking for that big coffee shop experience with a delicious treat that is unlike any other, you should check out Krispy Kreme, not only in Clemmons but coming soon to your own local shop. The Clemmons shop is located at 2442 Lewisville-Clemmons Rd.